Hospitality Pros
Is your mise en place ready for the next wave of change?
The future of hospitality is arriving fast, and navigating this new landscape isn’t always easy — but you don’t have to do it alone. We're here to support you at every step.
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From no and low-alcohol options to adaptogens, functional beverages, and the next generation of stimulating drinks, the NoLo movement is redefining what modern hospitality looks like. It’s an exciting time to be a pro — shaping trends, responding to evolving guest expectations, and embracing a new era of creativity, inclusivity, and profitability. Whether you're just getting started or looking to specialize, our initiatives are designed to meet you where you are.
Our Industry Intiatives
Zero Proof Go is built by a community of industry professionals looking to share their knowledge and resources with other pros looking to capitalize on this fast-growing movement. We are committed to helping venues, pros and customer navigate the expansion of NoLo, Adaptogenic, Functional and the coming alternative stimulant beverage trends
While we work on getting the platforms to be more inclusive, list your venue on our ZPG site.
We’re proud to offer a directory where people can easily discover your venue and the inclusive, forward-thinking work you’re doing. Until the major platforms like Google, Yelp, and OpenTable offer proper categories and filters for NoLo-friendly businesses, our directory is bridging the gap—helping customers find you and helping venues get the recognition they deserve.
Advocacy Campaign to get platforms like Google, OpenTable, TripAdvisor to add a filter button for your business.
We’re urging platforms like Google, Yelp, and OpenTable to add searchable categories for venues offering inclusive beverage programs — including no and low-alcohol options, adaptogens, and functional drinks. When venues can tag themselves accordingly, customers can more easily discover and support spaces that align with their lifestyle and preferences. It’s a small change that creates a big impact for visibility, access, and hospitality equity.
Pre-sale opening soon! Putting the finishing touches on a book with tool kits and other fun assets to help pros start or grow their NoLo program.
We’re launching a book this fall designed to be your go-to guide for building a modern, profitable, and inclusive beverage program. Inside, you’ll find a primer on the NoLo movement, toolkits to assess and design your offerings, server training guides, menu-building assets, and on-trend recipes. Whether you’re just getting started or ready to go deeper, this resource will help you stay ahead. You can also subscribe to our monthly newsletter for promotions, product news, and continued support on your NoLo adoption journey.
We are brining new customers to your NoLo inclusive venue so they can discover your amazing, inclusive options.
As part of our awareness campaign, listed venues in our directory can be included in upcoming NoLo Crawls—an exciting way to attract the right audience. These events help you showcase your new or expanded NoLo offerings, generate goodwill, and connect with new customers. They’re also a fun, creative way to market your menu to a blended community through social media and shared experiences.