No Filter for NoLo? No Fair!
Help get Google, Yelp, OpenTable and other listing platforms to include filters so we can find inclusive venues to socialize, eat, drink, and be merry!
Tired of being left out? So are we.
Sign the petition to demand better visibility for non-alcoholic and functional drink options. It only takes 15 seconds to make a difference.
What We Are Going to Do With Your Signed Petition...
We’re using your signatures to make a statement to major platforms like Google, Yelp, OpenTable, and others: it’s time to recognize and support the growing demand for non-alcoholic and low-alcohol (NoLo) options. We are petitioning these platforms to add filters and searchable tags for mocktails, zero-proof cocktails, and inclusive beverage programs—making it easier for consumers to find venues that support mindful drinking. With your support, we aim to increase visibility for these offerings, empower businesses to meet demand, and ensure that hospitality evolves to meet today’s diverse preferences. Your signature helps drive real, systemic change in how venues are discovered and celebrated. Please add your voice to our advocacy effort by signing and sharing and see more ways to help below and be HEARD!
Sign the petition
Want to contribute more to the conversation?
The platforms are going to need insight on what categories to include. Contribute your thoughts in our Category Suggestions Poll.
Why It Matters
As our world becomes increasingly digital, finding meaningful places to connect in real life has never been more important. Inclusive bars, restaurants, bottle shops, and social spaces create opportunities for everyone to belong — whether they drink alcohol or not. But without proper visibility on platforms like Google, Yelp, and OpenTable, these venues are often overlooked. Access matters. Visibility matters. And finding a place where you feel welcome shouldn’t be a challenge.
The Numbers
72%
Flex drinkers are those who drink occasionally and also choose alcohol-free options. They now represent the majority. This cultural shift is reshaping hospitality expectations.
1 in 4
One in four U.S. adults participated in Dry January 2024. They are not all sober, they simply want better-for-you alternatives and to feel included.
$30B
The global NoLo market is on track to reach $30 billion by 2028. This is more than a movement, it is a powerful and growing revenue stream.
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52M
In 2024, over 51 million people searched Google for mocktails, non-alcoholic beers, and Dry January resources. People are looking, but they still can’t filter for what they want.
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