1 / What is this petition about?

We’re asking major platforms like Google, Yelp, and OpenTable to add filters for non-alcoholic (NoLo) beverage programs. Consumers are drinking less, and they need better tools to find inclusive hospitality options. This petition helps make that request loud and clear.

2 / Why is this important?

Right now, guests can’t easily search for places offering mocktails, NA beer, or zero-proof cocktails. That means businesses investing in thoughtful NoLo programs aren’t being discovered, and guests are missing out. This change will help:

• Normalize alcohol-free options

• Make hospitality more inclusive

• Drive traffic to forward-thinking venues

3 / Who is behind this petition?

Zero Proof Go, a hospitality industry advocacy and education platform. We’re working to create visibility, support, and strategy for restaurants and bars embracing NoLo programs.

4/ What categories are we suggesting to these platforms?

At this point, we are still working on some options for Google and other discovery platforms—and we would love your feedback. "Non-alcoholic beverages" is too broad, while "NoLo" might not be recognizable enough yet. We're encouraging the community to submit ideas, and we’ll use your suggestions to create a poll to determine the most effective terminology to submit to these platforms.

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👉 Want to weigh in? Visit our submission form and vote or suggest your own category idea.

We’ll be launching a social sub-campaign to collect this feedback. Stay tuned for:

• Write a Letter

• Share Your Story

• A Venue's Perspective​

5 / Who benefits from this?

• Consumers looking for NoLo-friendly or functional beverage options

• Restaurants and bars that have invested in creative NoLo menus

• Discovery platforms that want to stay relevant and user-friendly

• NoLo Beverage companies

6 / How will the petition be used?

We’ll present the petition and accompanying data to decision-makers at Google, Yelp, OpenTable, and other platforms. We will also share stories and testimonials to illustrate the demand.

7 / What happens after I sign?

Your signature helps us build a coalition of voices calling for change. After signing, you can:

• Share the petition

• Submit your story, feelings, opinion on our Heard! form for inclusion in our efforts

• Other action items, like filling out forms on the platforms suggesting categories

• Participate in our category suggestion initiative

• Suggest a venue to be included on our directory here on ZPG

• Encourage venues you love to add NoLo options

• Stay in the loop for future advocacy campaigns

8 / What other steps can I take?

• Fill out our Google category suggestion form

• Share the petition on social media

• Write a letter to your representative (optional template coming soon)

• Submit your story or testimonial to help personalize the movement
   

(Wondering what worked for gluten-free? It was community pressure + visibility + consistent user demand. We’re using a similar strategy here.)

9 / Is this just for sober people?

No! This is for everyone—flex drinkers, sober curious folks, designated drivers, pregnant people, wellness seekers, and anyone who just wants a better drink experience.

10 / How can I support financially?

We’re currently self-financing Facebook and Instagram ads, as well as distributing press releases to gain media attention. If you'd like to support these outreach efforts, we’d be grateful for any donation—even the price of an NA beer can go a long way.

👉 Contribute to the Campaign – Support the movement and help us get this message out to the world.

11 / Where can I learn more?

Join us on Substack to open up the conversation on this and other topics. Follow us on social media and join our email list to stay informed.

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You can also submit questions via our chatbot or schedule time to talk shop with a human if interested in collaboration or other ideas. 

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Visit www.zeroproofgo.com to explore the movement, our directory, and how we’re helping reshape modern hospitality.