Coming soon...

This upcoming book is a practical guide for hospitality pros, beverage directors, and curious consumers ready to meet the moment. From understanding the terminology (NA, AF, ZP, NoLo) to designing thoughtful menus, this resource is a roadmap to the growing movement. Written by hospitality professionals with real-world experience in operations with additional insights by academics, educators, brands and more. 

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So, whether you’re running a bar, opening a café, or simply rethinking your approach to drinking culture, this book will help you:

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• Understand category differences and terminology

• Develop profitable NoLo menus

• Explore functional beverage trends

• Discover best practices from real operators​

• Proven Marketing strategies

• Downloadable workbooks, toolkits, operational and marketing assets

• Access to ongoing information resources

• ...and much, much more!